CLEAR, CONSISTENT AND EFFECTIVE LOCAL MARKETING AND PROMOTION OF ALL SERVICES AND PRODUCTS IS CRUCIAL TO ENSURE WE MAXIMISE ACHIEVABLE REVENUE.
Quite simply, we know from our research that the more satisfied customers are, the more they spend. Our marketing activity creates interest, adds customer value, drives footfall by targeting both users and non-users, and increases sales.
We think about the ‘bigger picture’ (however much a cliché that sounds) establishing what’s happening across the country, from the political or economical, to the social or technological climate. We partner with leading market research companies to help us keep on top of consumer trends.
And critically we review what is happening within our own business – what we are good at and what we are not so good at, as well as the opportunities and threats out there in the marketplace. Once we have a rounded picture of where we are, we can confidently pull together a considered and relevant marketing plan that can help grow like-for-like sales.