Across the country small village shops are getting a lick of paint in heritage colours and re-opening their doors as community owned and run facilities. There are now 280 community shops in Britain’s villages and many are thriving despite the tough economic climate — with average sales increasing by 18 per cent last year (Plunkett Foundation, 2011).
These shops are responding to a local need; residents recognising the value of the village shop to their community — as a service for residents without transport, as a convenient place to do those small or urgent-item shops, or as a hub for village life. Communities want village shops and they’re making it happen.
Local is an important factor in hospitality too and it’s often the employees that add that important local warmth to a restaurant. It’s hard to define that extra that local employees add to the satisfaction mix. Perhaps it’s regional colloquialisms or an understanding of the area that makes conversation flow easily. Maybe it’s selecting dishes that best match the likes and dislikes of a particular site. Or it could be the little things, like restaurant employees remembering how you like your coffee.
That’s why ‘local’ for us means a focus on areas that make the biggest difference — like finding the people who just ‘get’ you and your site.
Never underestimate the power of local. We don’t.
The Plunkett Foundation, 2012, A Better Form of Business: community-owned village shops [online], (Accessed 13 November 2012).