Box office smashes like Star Wars: The Force Awakens might make more than $2 billion worldwide, but what happens when your movie only makes £46?
A momentous loss
The sad truth is that making movies isn’t always a great way to make money. To see why, you need look no further than 2015’s Momentum. The thriller, starring Morgan Freeman, cost $20 million to make, but only managed to take £46 during its opening weekend in the UK. And that was across ten cinemas, meaning that each cinema made an average of £4.60 — lower than any ticket price we’ve had to pay in the past ten years.
Not meeting the audience’s needs
The reason for such a poor opening weekend? Probably something to do with the fact that, according to review aggregator Rotten Tomatoes, 74 per cent of people that saw it, disliked it.
The lesson here is that if you don’t give an audience what they want, they’re not going to give you their money. And Momentum isn’t alone in making this mistake. In fact, it’s not even the worst culprit. 47 Ronin, starring Ted 'Theodore' Loga… we mean Keanu Reeves, which came out in 2013, managed to lose $149 million — making it the biggest box office flop of all time.
Goes to show; potentially, big returns come with big risks. Get it wrong and you could end up with empty seats.
A smart investment
And the same goes for foodservice. We know that you want the best return on investment possible when it comes to feeding your people. You want a satisfied audience.
We understand choosing a provider is a big decision. So, to make it easier for you, we're open about every stage of our process, helping you to understand the costs of your service choices. On top of that, we use the economies of scale, available to us as a part of Compass Group UK & Ireland, to get you the best prices around.
And once you’ve placed your trust in us, we’ll always deliver high-quality, to keep up the momentum for your business… (see what we did there?).