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Waste not, want not

Eurest | Corporate Responsibility |  15 October 2013

Waste not, want not

Recycling has become part of our daily lives, with websites dedicated to the inspired uses of jam jars, creative ways to upcycle furniture and tutorials to help refashion tired clothes. However, a few observant city dwellers took it one step further and launched their own business on the ethos of ‘reduce, reuse and recycle’; creating the award-winning ‘London Glider’ cider.

In 2010, the business founders took a look around their own neighbourhood and recognised that many of the houses in the area had trees loaded with ripened fruit but weren’t taking advantage of the ample produce available for picking. Seeing the waste in gardens and backyards they leafleted nearby houses and in the autumn of 2012 collected eight tonnes of unwanted apples and pears (Andrews, 2013). They used this bounty to create a refreshing summer favourite and with that the ‘London Glider’ was born.

With convenience a growing priority for everyday living, it’s sometimes difficult to see where we could be making the most of our purchases, or capitalising on assets already available to us.

Being resourceful is something Eurest really focuses on. By reducing food miles, managing waste and conserving energy we reduce our environmental impact. Our ‘golden nectar’ is knowing that, by doing this, we’re helping to extend the lifecycle of products that otherwise may have ended up in landfill. It certainly gives us a warm feeling inside.


Andrews, R. (2013) ‘Concrete jungle: Should Londoners be eating ‘local’?’, BBC Food, 14 September 2013 [online], http://www.bbc.co.uk/food/0/24015346 (Accessed 17 September 2013).

 

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