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Udderly transforming lives

Eurest | Corporate Responsibility |  14 August 2014

EATFAIR

YOU MAY LOVE YOUR CAR; VALUE YOUR NEW KITCHEN; THINK YOUR SOUND SYSTEM IS THE BEE’S KNEES. WELL, BEATRICE’S PRIZE POSSESSION IS A COW, AND IT’S CHANGED HER LIFE. 

Beatrice is one of the farmers of the Gumutindo Cooperative in East Uganda who has received a cow through the EATFAIR project. EATFAIR set up the ‘Send a cow’ project during Fairtrade Fortnight 2014 which helps to fund more cows for the community, and Beatrice is now the event treasurer of her group.

In her own words, she talks about how the cow has benefitted her family: “From my cow I get eight litres of milk per day. I sell three litres for cash, two litres are for my children and my calf takes three litres. Receiving a cow has helped teach my children about nutrition and we are also benefiting from milk, money, growing and selling vegetables. My children can go to school with the little extra money that I earn from my cow; this is the main thing I have succeeded with.”

The EATFAIR projects are carefully selected to help support coffee farmers and workers in developing countries, and the Send a Cow project is just one of them. It provides families with livestock and training in organic agriculture, animal husbandry, family health and nutrition (EATFAIR 2013). It’s a package of knowledge and practical support that families can pass on to others which will help to sustain the good that it does for the community.

As Beatrice describes, her cow has done a lot for her, her family and her community’s wellbeing. Every time you purchase an item from the EATFAIR range you’re helping to fund more cows for the coffee farmers of Uganda. And the cows that your EATFAIR tasty nibble choices provide produce milk that not only nourishes coffee growers’ families but provides a surplus that can be sold at market. On top of that, the cows’ other ‘outputs’ help nourish the soil, leading to a better quality coffee crop, supporting the retention of their coffee’s Fairtrade status. 

Beatrice, and other coffee farmers like her, receives training in organic agriculture, animal husbandry — all designed to get the most value from the cows to benefit the Fairtrade coffee-producing communities. The project also runs a savings scheme, which provides an easy and safe way for any extra money earned to be saved to fund education for the growers’ children — or to be used by the women as they see fit to improve their families’ lives. 

So choose the EATFAIR range whenever you can to help us continue to support Fairtrade coffee growers. It’s available from 800 of our sites and for every item sold, we donate five pence to the EATFAIR projects. And supporting EATFAIR is no hardship. Our melt-in-the-mouth all-butter flapjacks, white chocolate chip chewy cookies, Eccles cakes, chocolate brownies and lemon muffins make it a delicious undertaking. 

You’re making a real difference to individual lives by helping coffee cooperatives get a fairer deal for their products.

Without your support, Beatrice wouldn’t have her cow, so buy Fairtrade today and carry on the good work: http://www.eatfair.co.uk/ 

EATFAIR (2013). ‘Send a cow’, EATFAIR, [online], http://www.eatfair.co.uk/sendACow/, (Date accessed 07 May 2014).

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