crazes bloom briefly and then fade just as quickly into obscurity; others seem
to endure, winning a permanent place in the public consciousness. As to what
converts a craze to a fixture seems to be up for debate.
architecture professor Ernő Rubik
invented his mechanical puzzle forty years ago, he had no idea that people
would still be agonising over it today. He designed it as a way to challenge his
students to think more creatively and it was only when his prototype (held
together by elastic bands) was met with a positive reception that he realised
its commercial potential.
Widespread marketing began in 1980 and, since then,
the Rubik’s Cube has held the top spot as the world’s best-selling puzzle game.
devotees find completing the puzzle a breeze: it’s just a series of steps to
complete that they’ve spent hours practising. The challenge, these days, is to
complete it while overcoming other, external factors, such as while
blindfolded, under time constraints, or as part of stamina challenges — one
enthusiast set a record of 4,786 cubes solved in a 24 hour period.
puzzles are a great example of ‘practice makes perfect’ — when you pour time
and effort into improving and honing a set of skills, to strengthen the end
learnt a lot about foodservice over the past seventy years, and our honed
skills lie in knowing what makes great service exactly that — great. So we’ll
keep doing what we’re doing, including thinking outside the cube, to make sure
great service from Eurest remains a fixture.
De Castella, Tom (2014). ‘The people who are
addicted to the Rubik’s Cube’, BBC News
magazine, [Online], http://www.bbc.co.uk/news/magazine-27186297,
(Accessed 01 May 2014).