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Simply the best

Eurest | Understanding you |  21 July 2016

Simply the best

FOR THE FOOD OBSESSIVE, SEARCHING FOR THE PERFECT FOOD IS A WAY OF LIFE. WHETHER IT’S GROWING THEIR OWN CARROTS, SEARCHING FAR AND WIDE FOR THE PERFECT CHEESE, OR MAKING FLAWLESS BREAD WITH FLOUR GROUND BY THEIR VERY OWN HOMEMADE MILL — THE FOOD OBSESSED WILL STOP AT NOTHING TO REACH PERFECTION.

Interestingly, they are not always professionals working within the food industry. They tend to be regular people who happen to have an extreme interest in one particular area of food, and their curiosity can be so keen that they stray into more dangerous territory. Wannabe cheese makers, for example, may be at risk of an upset stomach or two thanks to the extreme lengths they are prepared to go to with their curds.

Food obsessives cram the tools of their craft into whatever space they have. A flat can become a shrine to flour with the bedroom becoming a mill house. Retirement is not an option and holidays — should they take them — bring no relief or distraction from their life’s work. In fact, holidays can be an excuse to find obscure ingredients or discover a new type of mould.

Thoughts cling to sourcing, stocking and grinding with the single-minded determination of a shark. This level of devotion has its price. The bread obsessive, for instance, will probably make only one type of bread, using the same recipe over and over for decades in search of the perfect loaf.

Okay, so this is at the far end of the scale of devotion, but we whole-heartedly echo the food obsessive’s dedication to excellence. We believe that constantly striving for excellence is what sets us apart and raises what we do from a service to a calling. We’re proud to be inspired by the food obsessives and relish the challenge of bringing that level of focus to everything we do. 

Over the top? Maybe, but all in a good cause. 

Wroe, Simon (2014). ‘Food obsessives: the people searching for the perfect cheese, bread and coffee’, The Guardian [online], http://www.theguardian.com/lifeandstyle/2014/mar/23/food-obsessives-perfect-cheese-bread-coffee, (Accessed 11 April 2014).

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