If you listen carefully you can hear and sense the excitement that’s
bubbling in the world of food right now. It’s in the vitality of your
colleague’s description of a recent meal out at a new place they’ve
found. It’s in the vibrant colours and tantalising scents coming from
street vendors as you rush past, mouth watering. It’s in the enthusiasm
with which your friends insist you come round for dinner to try their
If you asked a hundred people what they think the cuisine of
the moment is, you’d probably get a hundred different answers — because
the choice and experimentation happening right now is mind-bendingly
Wherever you look, there’s something amazing happening on the
food scene. On one hand, people are more adventurous than ever: trying
exotic cuisine (such as Korean and Szechwan) and experimenting with
unusual flavour combinations to create their own preferences. Fusion has
come of age; we’re now happy to experiment in our own kitchens and
intrigued by the innovative combinations happening in every type of food
And on the other hand, we increasingly recognise that we need
to choose food that matters to both our bodies’ well-being and that of
the planet. We care about sourcing and we know nutrition is a vital part
of choosing a meal — but we demand great taste too. We’re looking to
superfoods to nourish us. We want cooking methods that deliver flavour
as healthily as possible. And we want to reduce calories without
sacrificing on flavour.
So we’re seeing an eclectic mix of comfort food and healthy
food; the exotic next to the home-grown; the unfamiliar meeting and
mixing with childhood staples. And it tastes good.
We’re open to experimentation — in fact we’re growing to
expect opportunities to explore the vast world of choice and flavour
that’s out there. And at Eurest we’re ready, with some exciting takes on
the flavour revolution coming your way.
The result is playfulness on your plate. Enjoy.