Music has always helped you express who you are and what social
tribe you belong to. It can indicate your deepest beliefs; it can be
your voice to the world. Today, food is going that way too. Your food
choices play an important part in the making up who you are and what
you’re all about.
There’s been a shift in how we think about food. These days,
cooking is a big part of pop culture and more similarities with the
music industry seem to be emerging.
Just like the latest songs, recipes have their own charts and
word of mouth plays a big part in getting ‘air time’. Chefs are the new
rock stars and television schedules are brimming with baking programmes
and cooking competitions — there’s no denying the generational shift in
It’s clear that people will always want to hear authentic
music. Nobody likes it when you think people have cut corners, and music
is no exception; the sound of an auto tuned voice is enough to put
anybody off an artist or band. Foodies want the same — cookery
programmes show people how to make traditional street food, banquets and
snacks from across the globe. People want to taste real food with
authenticity; they want to know where it’s come from where it was made
and who it was made by.
What’s more, food events such as Grillstock in Bristol,
Soho’s Ribstock, the Chilli Standoff in Hackney, the Big Feastival and
Daniel Young’s London Burger Bash, are increasing in popularity every
year — just like music festivals. These shindigs share the same culture,
they’re both about people coming together to enjoy an experience —
whether it’s the taste of delicious food or the rhythm of music.
At Eurest, we’re always innovating and trying new things; our
street food menu and pop-up menus keep you up-to-date with emerging
tastes and trends. We’re all about fantastic flavour and authentic
cooking and with 70 years of culinary expertise we’ve got something for
you to savour and enjoy. We’re just like music lovers; we want our food
to be authentic too.
Palmer, Mike 2012. ‘Is food the new music?’, Lost in catering [online], http://www.lostincatering.com/lostincatering/Food_the_new_music.html, (Accessed 06 February 2014).