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Fairly fantastic

Eurest | Corporate Responsibility |  05 March 2013

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FAIRTRADE FORTNIGHT IS A HUGE EVENT FOR EUREST — NOT A NOTCH ON THE CALENDAR THAT'S SEPERATE FROM EVERYTHING ELSE WE DO, BUT RATHER THE CULMINATION OF YEAR-ROUND EFFORT FOR SOMETHING WE SUPPORT WITH A PASSION. FAIRTRADE FORTNIGHT IS AN OPPORTUNITY TO SHARE ALL THE WORK WE'VE BEEN DOING TO PROMOTE A FAIRER DEAL FOR FARMERS AND PRODUCERS.

First out of the blocks is our brand new Fairtrade retail range, EATFAIR, which is our way of helping farmers and workers in developing countries. Packed full of tasty options, every one of our EATFAIR choices will help raise funds for our projects — because 5p from every product you buy goes directly to our projects to help our growers and producers with vital work such as agricultural training, clinics, business advice and more.

One of our key projects is helping Ugandan farmers become more sustainable in how they produce coffee and food crops. As well as seeds and tools, farmers also get expert training — the project works with field specialists who’ll help smallholders to implement sustainable agricultural practices and grow their understanding of soil structure and fertility, erosion control, subsistence crop development and adapting to climate change.

The work aims to help farmers across Uganda grow more crops, feed their families and boost their earning potential by bringing quality products to market.

We’ve chosen some of the very best Fairtrade businesses who are as passionate as we are about getting a fairer deal for producers. Our partners include the Fairtrade Foundation, Peros and One World.

To whet your appetite, here’s a taste of some EATFAIR goodies:

Nero and Bianco Milk chocolate Fairtrade and Organic

One for the chocoholics...high quality Fairtrade cocoa and sugar are two of the key ingredients in this luxuriously creamy milk chocolate bar.

One World All Butter Fruit Flapjack

Gooey, chewy and delicious — crammed with oats and juicy Fairtrade fruits, this fab flapjack is the perfect snack or dessert.

One World Fairtrade Lemon Muffin

Put a zing in your step — a light and tasty muffin made with Fairtrade sugar

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