You’re online, we’re online — how about it?
In the UK alone, 15 million people are registered with an online dating site, and an incredible 80 per cent of people claim to know someone who has found love online (Pring, 2012). Internet dating is an efficient way to find the right partner for time-poor twenty-first century singletons.
And in a business context, using the internet to get a feel for a potential supplier makes sense. But can you make such an important decision on internet profile alone?
Dating site algorithms and formulas claim to predict compatibility but may actually focus on short-term rather than longer-term satisfaction, fail to take into account how partners grow change and mature, lend the expectation that a relationship should be ‘perfect’ from day one, and fail to account for changes in circumstances (Finkel et al, 2012).
All of these vital aspects need real, human contact. Conversations and face-to-face meetings.
We know that. We recognise that establishing and maintaining a great partnership takes time and commitment — on both sides.
So any time you’d like to talk, we’re ready. Our contacts page is only a click away...
Pring, J. (2012) ‘UK Online dating stats infographic’, Blazing Minds blog, From North Wales to the World, 25 May [online]. (Accessed 11 November 2012).
Finkel, E, Eastwick, P, Karney, B, Reis, H and Sprecher, S (2012) Online Dating: A Critical Analysis From the Perspective of Psychological Science, Association for Psychological Science [online] http://www.psychologicalscience.org/index.php/publications/journals/pspi/online-dating.html (Accessed 11 November 2012).