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About time

Eurest | Understanding you |  07 January 2016

About time

A DESIGNER HAS INVENTED A WATCH FOR BLIND PEOPLE. THE WATCH, CALLED THE BRADLEY TIMEPIECE, AFTER A PARALYMPIAN GOLD MEDALLIST AND FORMER BOMB DISPOSAL OFFICER, IS CAUSING A STIR AMONG THE VISUALLY IMPAIRED AND NON-DISABLED ALIKE.  

Time waits for no man, as the saying goes, and we all live our lives by it. Not knowing the time is incredibly disorientating and a real problem for people who are blind. Options to date have been ‘speaking’ watches that announce the time, but these aren’t practical in many social circumstances — such as on a noisy train carriage — not to mention potentially embarrassing for the user, highlighting that they have a special need.

The Bradley, created by Hyungsoo Kim, uses the wearer’s sense of touch to read the time. It has a plain, circular titanium face with no hands or numbers. There’s a groove in the centre where a ball-bearing rotates to mark the minutes. Around the edge of the watch, another ball bearing rotates to tell the hours. Simple to use and beautiful to look at, the Bradley serves a dual purpose that is appealing to people who are blind as well as to the sighted, who are simply conscious of the benefits of being able to check the time without appearing rude. 

What’s so wonderful about inventors is that they’re always striving to make things better. They don’t settle for what’s already out there, they figure out new and improved ways of doing things. Their inventions change the way that people think, work and play.

At Eurest we believe in working with the same strategy. We’re focused on providing a solution that’s going to suit your business’ individual needs, as well as preparing you for the future. What works today might not be the best way for you tomorrow. We’re always looking ahead and helping our clients to future proof their businesses. 

BBC News (2014). ‘A watch for blind people’, BBC News [Online], http://www.bbc.co.uk/news/magazine-26920782, (Accessed 11 April 2014).

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