IT’S HUMAN NATURE TO HOLD ON TIGHT TO THE LITTLE THINGS THAT MAKE US SMILE AND TO CREATE SHINY MOMENTS TO LOOK FORWARD TO. FUNDAMENTALLY, WE’RE PROGRAMMED TO BE OPTIMISTIC; TO SEEK OUT THE BEST IN A SITUATION AND TO MAKE IT OUR OWN.
Take a single strawberry.
One strawberry can mean a taste of summer, memories of sunny days fruit picking as a child, the pleasure of learning jam making with your gran, the pride of a child bringing home a cherished (and bedraggled) seedling from school to plant and over-water at home. Little things that cost so little can mean so much.
And it’s this ability to hold on to the positives that means, although things are tight financially for a lot of people, the amount someone earns is becoming a less important factor in how happy they are than it used to be (Which?, 2013).
Food and the amount we spend on it plays a large part in this equation. The research shows that three quarters of respondents are worried about food prices (the third biggest current consumer worry).
Awareness of concerns like these — and a thorough understanding of the pleasure that small things can bring — drives pretty much everything we do. We know that it’s a big deal to ask people to spend their hard-earned money in our workplace restaurants. We know that price is an important part of this decision-making process. And we know it’s up to us to offer the right balance of delicious, nutritious food served by great people in an inviting setting to win custom.
We also work hard to add those small moments of wonder that remind everyone that life is good — the surprise of a pop-up menu offering unexpected favourites, the aroma of a traditional dish that triggers great memories, the welcoming setting where you can relax with friends over a tasty meal.
Quality. Service. Price. Ask us if you’d like to know more.
Which? (2013) Which? [online], http://www.which.co.uk/about-which/who-we-are/quarterly-consumer-reports/ (Accessed 6 July 2013).