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Remotely Interesting

Eurest | Geographical spread |  27 June 2013

eurest cow geographical spread

IF YOU WERE ON YOUR WAY SOMEWHERE IN A MINIBUS, AND IT BROKE DOWN, IT WOULD BE ANNOYING AND INCONVENIENT. YOU’D PROBABLY SAY IT WAS A NUISANCE, A PAIN — INFURIATING EVEN. BUT YOU PROBABLY WOULDN’T DESCRIBE IT AS EPIC…UNLESS IT ROLLED OFF A CLIFF.

But that’s exactly what happened to a group of tourists in Scotland travelling to the landing point for the ferry across the Kyle of Durness. The minibus fell into a ditch when the verge collapsed, and the story made the front page of the local paper with the headline ‘An epic experience for passengers as Cape Wrath minibus gets stuck in ditch’.

It was big news. The newspaper went on to describe the drama: attempts to budge it using stones, a lever and a trolley jack were unsuccessful and eventually a quad bike, a Ministry of Defence pick-up and truck all arrived at the scene, although the bus still stayed completely stuck for around two-and-a-half hours.

Why did such an apparently minor (albeit time-consuming) incident assume such importance in the Northern Times’ editorial schedules? Does anyone care?

Yes, absolutely they care. Because, as everyone who lives in the area knows, a stuck minibus in mainland Scotland’s most north westerly point is big news. The pace of life may be slower — that’s one of the charms of visiting — but it absolutely mustn’t grind to a halt altogether. So a stuck minibus, especially one transporting tourists, is something to be taken very seriously indeed.

And yet a minibus breaking down in a UK city is a completely different matter. If it had broken down in Birmingham, would the city centre have been brought to a standstill while people came from far and wide to help get the minibus moving? Probably not.

At Eurest, we’re committed to reaching our customers wherever they are, near or far. And the level of service we provide is the same regardless of location. It’s how we do things and it’s a matter of pride to us that you get the same outstanding service whether you’re in a remote location or in the middle of a bustling city. You can rely on our geographical reach to keep you on the road to great service at the best price.

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